The Better Ethics and Consumer Outcomes Network

Guiding Principles

Businesses change, strong principles do not

Technology is over-complexified, meaning fewer people are capable of participating in creating the future. We believe information should be accessible by anyone, regardless of age, level of education, race, gender, or any other factor that defines a person.

We promise to make accessibility a foundational pillar of our operations and to work as hard as possible to make sure that nobody is left behind. And if someone can't understand our work, it means we're not finished.
There are only two major industries in the world that refer to their customers as “users”—modern technology and drug sales. We believe this, in combination with an obsessive focus on data, has led to the dehumanization of the general public, in favor of quarterly gains.

We promise to never to earn our living making “users” out of humans. We’re on team human, and we plan to keep it that way.
Transparency is a claim many tech companies are attempting to make as trust in their operations declines. But what are these companies actually doing to validate their trustworthiness? The answer is not much.

We promise to make our business as transparent and auditable as possible in order to hold ourselves accountable. If you have questions, please ask.
Technology companies have, in many ways, become more powerful than governments. If they don't write the laws, they lobby them in. Yet the demographic spread in Big Tech is woefully underrepresentative.

We promise to hire people that represent the communities we serve, create partnerships that give us diverse opinions, and test our products with diverse samples of society.
Holding ourselves to a higher standard of representation means nothing if those people aren't put into the right position to make an impact on our company. That's why we actively work to develop checks and balances to keeps us honest.

We promise to not only put the right people at the table but to also give them the equity to make an impact in the roles they play.
We believe that trust is the sum of transparency, consistent value delivery and a willingness to own consequence. We also believe trust is, and will continue to be, the biggest differentiator in business moving forward.

We promise to make our work auditable, value-driven, and purposefully considered before we ever launch a product into the world. Our goal is to ensure we mend any oversight we may have committed before it becomes systemic or problematic at scale.

Want to work for Google? You already do.

Watch Joe Toscano, Co-Founder & CIO of BEACON, explain how we're all working for Big Tech companies without even realizing it, why we deserve a cut, and how we make it happen.

Want to work for Google? You already do.

Watch Joe Toscano, Co-Founder & CIO of BEACON, explain how we're all working for Big Tech companies without even realizing it, why we deserve a cut, and how we make it happen.
Products

Pulse Policy Center

Take "Data Privacy" off your to-do list today

Good for Customers.

Give customers a reason to trust your company by making it easy to understand how you use their data.

Good for Business.

Safeguard your company's future and enhance customer relationships with transparent practices and policies.

Good for Everyone.

Join the growing movement of businesses leading the way toward a better future through technology.
Resources

Policy Proposals

We've spent the last several years surveying the landscape and creating proposals for how to make a better internet.

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